| Fair Trade as a Basis for Business |
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The tough, purely profit-oriented rules of the global market are especially discriminating against small farmer-families and their collaborative self-help-organisations. Thus an important goal of Fair Trade was, and is, to specifically assist them. But the term Fair Trade is threatened more and more to be misused as a pure marketing-tool. Even inside of recognized seal-initiatives, the fear of an increasing dilution of the once consequent poverty-oriented approach is growing. At the same time, the original principles of Fair Trade are today more important than ever – both for the disadvantaged farmer-families as well as for their committed small- and medium-scale trading-partners.
The members of Trust Organic Small Farmers have made these principles the guideline of their actions – and they are constantly filling them with life in their daily business. |
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5 Star Gold-Standard
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The tough, purely profit-oriented rules of the global market are especially discriminating against small farmer-families and their collaborative self-help-organisations. Thus an important goal of Fair Trade was, and is, to specifically assist them.