Fair Trade as a Basis for Business PDF Print
 The tough, purely profit-oriented rules of the global market are especially discriminating against small farmer-families and their collaborative self-help-organisations. Thus an important goal of Fair Trade was, and is, to specifically assist them. 

But the term Fair Trade is threatened more and more to be misused as a pure marketing-tool. Even inside of recognized seal-initiatives, the fear of an increasing dilution of the once consequent poverty-oriented approach is growing.

At the same time, the original principles of Fair Trade are today more important than ever – both for the disadvantaged farmer-families as well as for their committed small- and medium-scale trading-partners.

  • Long-term business-relations, based on a Fair and cooperative self-image.

  • Payment of a Fair Price, that secures a life in dignity as well as a sustainable method of production.



The members of Trust Organic Small Farmers have made these principles the guideline of their actions – and they are constantly filling them with life in their daily business.
 

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